Credits: Creative Direction: Christopher Morlan; Design System Development: Eric Seanor
Oracle OpenWorld
Oracle OpenWorld, Oracle’s flagship conference, attracts over 60,000 attendees from 140 countries. In 2014 the event branding was focused on Oracle’s customers and their experiences with Oracle products and services. The modular system utilizes an adaptive, open-frame device to denote Oracle’s integration into the world of modern business. This provided a staging area for key content, while a curated photography collection provided a vibrant visual foundation reflecting the attendees’ perspective.